Improving your Media Presence

Improving your Media Presence

About this Video

From your profile in the press, to your engagement on social media, this 1.5 hour session will help you identify how to improve your presence.  The session, developed exclusively for Wessex LMCs, is led by Mosaic CEO Karen Ainley, a former BBC radio and TV journalist with a masters degree in digital marketing.

Contents

  • Introduction to the changing face of the media
  • How to recognise and develop your key messages
  • Current issues, proactive communication, how to deal with patient criticism

Delivering your key messages using traditional media

  • Print top tips
  • Radio top tips
  • TV top tips

Delivering your key messages on social media

  • Creative content
  • Advertising
  • Using community groups
  • Responding to negative posts

Don’t forget to log your learning points & reflections as part of your CPD. CQC are particularly keen to see any evidence of your learning and how you apply it.

Please note: Paying via credit or debit card will permit immediate access. If paying via BACS, access will be granted once payment is received.

Prices exclude VAT.
Category Price
Non-members £20.83
BSW ICB £8.33
Dorset ICB £8.33
Frimley Health & Care ICB £8.33
Hampshire and Isle of Wight ICB £8.33
BaNES ICB Locality £8.33
Channel Islands ICB £8.33
Locum Member £8.33