Education & Events
Online Reputation Management
Event Summary
This session has been specifically developed for staff with responsibilities for managing digital communications channels.
Main Contact
Event Speakers & Trainers
Log into Zoom 09:15 session runs 09:30 to 10:30
Introduction
This session has been specifically developed for staff with responsibilities for managing digital communications channels.
Aims
To empower staff to take a strategic approach against damaging online feedback, and to gain an understanding of why people might post negative reviews for your practice online, and how to address these, in addition to different ways to positively influence your online presence.
Objectives
- Recognise the importance of reputation management
- Appreciate the reasoning behind online negativity
- Understand how to manage fake and trolling reviews
- Learn how to confidently deal with negativity
- Understand how a robust comms plan can help counteract negativity
Content
- Branding
- Online reputation
- Feedback including responding to feedback
- Principles of online reputation management
- Marketing plans
- Addressing reviews publicly
- Encouraging positive reviews
Previous Delegate Feedback
"I have already advised our social media person of some of the things that were discussed and they have been put into place"
"Presenter had clear knowledge in this field. Good examples given, easy to understand"
This event is not being recorded
Event Speakers & Trainers
Alison Daff MCIM is a primary care marketing specialist. With over 20 years in strategic and tactical marketing, Alison is passionate about helping practices with communications and navigating the digital landscape
Price List
|
Name |
Description |
Price (Inc VAT) |
|
All GPs and members of staff working within GP practices in Wessex LMCs’ catchment area |
This option is for everyone working in a GP practice in Wessex LMC's catchment area, that does not fit into one of the other options on offer. |
£85.00 |
|
Non Members |
This is the cost if you are not working in a practice in the Wessex LMCs' catchment area. | £170.00 |
Waiting List
Please be advised there are spaces available on this course unless it states otherwise. If a course is full you will be given the option to book on the waiting list. If you are on the waiting list and a place becomes available, you will be notified automatically via email, you do NOT need to contact Wessex LMCs.
Cancellations
Please note cancellations two weeks prior to the event will not be refundable, however you are very welcome to substitute another delegate to attend the course to prevent your practice missing out on the training. Any admissible cancellations will incur an administration fee of £15 if the event fee is £100 or over and £10 if the event fee is £99 or under.
Attendance Details
In certain circumstances, we will share details of attendance or non-attendance with the person who booked and/or funded this course for the delegate. If you have any objection to your attendance status being shared, please can you contact Louise Greenwood (Wessex LMCs Director of Education & Training) at least 48 hours before the start of the training at louise.greenwood@wessexlmcs.org.uk
Sponsorship
This event may be sponsored so companies have the opportunity to promote their product(s) at the start of the meeting. No sponsors have been involved in the selection of speakers, agenda items, or any other matters relating to this training. Your name and practice will be shared with the sponsor representative, but not your email address.
